As earnings season kicks into high gear, all eyes will be on big tech. (NASDAQ: GOOG) (NASDAQ: GOOGL) recently reported financial results for the quarter ended Sept. 30. Once again, the company showed noticeable progress in both its advertising unit and cloud segment as competition from TikTok, Meta Platforms, Microsoft, and Amazon lingers.

Over the last several months, Alphabet has invested significant capital in artificial intelligence (AI) applications and integrated the technology across all aspects of its business. Nonetheless, Alphabet stock appears to be taking a bit of a breather at the moment.

Let's dig into the Q3 report and take a look at how AI is fueling growth within Alphabet's ecosystem and assess if investors should scoop up some shares in the face of recent mundane pricing action.

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Source Fool.com