's (NASDAQ: AAPL) new Vision Pro headset is about to go on sale, hitting shelves on Feb. 2, with pre-orders starting on Jan. 19. The "spatial computing device," as Apple has dubbed it, will retail for $3,500, and it represents the company's boldest product launch under CEO Tim Cook.

The Vision Pro could set the standard as the next computing platform, or it could be a flop. Sales of the Meta Quest mixed-reality headset from rival Meta Platforms have thus far been tepid, but Apple seems better positioned to break through in 3D hardware.

The iPhone maker has more of a pedigree in computing hardware than any other company, and owners of Macs, iPhones, and iPads are likely to favor an Apple headset over one from a competitor.

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Source Fool.com