Magnit reports 38.7% total sales growth (19.7% adjusted for Dixy acquisition) and 13.1% LFL sales growth in 2Q 2022
MAGNIT PJSC (MGNT)
Magnit reports 38.7% total sales growth (19.7% adjusted for Dixy acquisition) and 13.1% LFL sales growth in 2Q 2022
28-Jul-2022 / 09:00 MSK
Dissemination of a Regulatory Announcement that contains inside information in accordance with the Market Abuse Regulation (MAR), transmitted by EQS Group.
The issuer is solely responsible for the content of this announcement.
Magnit Reports 38.7% total sales growth (19.7% adjusted for dixy acquisition) and 13.1% LFL Sales Growth in 2Q 2022
Krasnodar, Russia (July 28, 2022): Magnit PJSC (MOEX and LSE: MGNT; Magnit, the Company), one of Russia’s leading retailers, announces its 2Q and 1H 2022 operational results.
38.7%
TOTAL REVENUE growth
2Q 2022 Key Operational Highlights
Total revenue increased by 38.7% y-o-y to RUB 588.6 billion. Total revenue adjusted for the Dixy acquisition increased by 19.7%; Net retail sales reached RUB 579.0 billion increasing 40.0% y-o-y. Net retail sales growth adjusted for the Dixy acquisition was 20.7%; LFL[1] sales growth of 13.1% driven by 15.0% average ticket growth and 1.6% LFL traffic decline; Overall sales densities (excluding stores under the Dixy brand) improved by 2.7% q-o-q and 8.1% y-o-y;13.1%
lfl sales growth
The Company opened 194 stores including 102 discounters on a gross basis or 126 stores on a net basis. As of June 30, 2022 the total store base was 26,731; Selling space increase of 23 thousand sq. m., bringing total selling space to 9,258 thousand sq. m. (19.5% y-o-y growth); The Company redesigned 21 stores (18 convenience stores and three supermarkets). As at June 30, 2022, across Magnit brand 79% of convenience stores, 46% of supermarkets and 63% of drogeries are either new or refurbished; The number of loyalty programme cardholders reached 63.1 million. Company-wide, the proportion of tickets using the loyalty card was 50% with sales penetration of 65%. E-commerce GMV (incl. VAT) was RUB 7.4 billion;
77%
utilization
of magnit production capacities
in april 2022
Key events in 2Q 2022 and after the Reported Period
Magnit notified JPMorgan Chase Bank, N.A. of termination of the deposit agreement and GDR programme. The Company also submitted requests to the London Stock Exchange to cancel admission of its GDRs to trading on the Main Market, and to the UK Listing Authority to cancel the listing of the GDRs on the Official List. It is anticipated that the delisting and cancellation of admission to trading of the GDRs from the LSE will take effect on 30 August 2022; Magnit started testing a new ‘Convenience Plus’ format with an expanded assortment and a larger store space; Magnit’s own production facilities reached record high utilization level - on a y-o-y basis, it increased by 19 percentage points and reached 77% in April 2022; Magnit and TransContainer reached partnership deal and plan to arrange for delivery of imported products from China and Southeast Asia.
Consolidation of the Dixy business and changes to the reporting standards
Magnit completed the acquisition of the Dixy retail business on July 22, 2021, and subsequent performance of Dixy has been consolidated into Magnit’s results. Sales and operating results of the stores under the Dixy brand are reported separately, and growth metrics will be published starting from 3Q 2022. Dixy stores are not included in the LFL panel; this will begin after full 12 months of operations following consolidation. The Dixy retail business does not form a separate segment - Magnit will continue reporting consolidated financial results for the Group.
2Q and 1H 2022 Operating Results
LFL Results[2]
2Q 2022
1H 2022
Average Ticket
Traffic
Sales
Average Ticket
Traffic
Sales
Total (Magnit excl. Dixy)
15.0%
-1.6%
13.1%
13.1%
-0.5%
12.6%
Convenience Stores
15.2%
-1.3%
13.6%
13.1%
-0.2%
12.8%
Supermarkets
14.0%
-4.4%
9.1%
12.5%
-4.2%
7.8%
Drogerie Stores
16.5%
-1.8%
14.4%
16.5%
0.4%
17.1%
Retail Sales
2Q 2022
2Q 2021
Change
Change, %
1H 2022
1H 2021
Change
Change, %
Total Net Retail Sales, million RUB
579,022
413,693
165,329
40.0%
1,113,847
801,592
312,255
39.0%
Magnit
499,484
413,693
85,791
20.7%
960,230
801,592
158,638
19.8%
Convenience Stores[3]
396,613
324,476
72,137
22.2%
754,845
624,418
130,427
20.9%
Supermarkets[4]
56,343
51,513
4,830
9.4%
110,095
101,628
8,466
8.3%
Drogerie Stores[5]
44,184
35,240
8,944
25.4%
90,112
70,252
19,860
28.3%
Other Formats[6]
2,343
2,464
-121
-4.9%
5,179
5,295
-116
-2.2%
DIXY
79,539
n/a
n/a
n/a
153,617
n/a
n/a
n/a
Convenience Stores
75,881
n/a
n/a
n/a
146,405
n/a
n/a
n/a
Supermarkets[7]
3,658
n/a
n/a
n/a
7,212
n/a
n/a
n/a
Number of Tickets, mln
1,499
1,243
257
20.7%
2,856
2,346
511
21.8%
Magnit
1,307
1,243
64
5.2%
2,486
2,346
141
6.0%
Convenience Stores
1,114
1,051
63
5.9%
2,105
1,974
132
6.7%
Supermarkets
82
86
-4
-4.7%
158
164
-7
-4.1%
Drogerie Stores
106
99
7
6.9%
211
193
18
9.4%
Other Formats
6
7
-1
-16.2%
12
14
-2
-16.5%
DIXY
192
n/a
n/a
n/a
370
n/a
n/a
n/a
Convenience Stores
187
n/a
n/a
n/a
360
n/a
n/a
n/a
Supermarkets
5
n/a
n/a
n/a
10
n/a
n/a
n/a
Average Ticket[8], RUB
386
333
53
16.0%
390
342
48
14.1%
Magnit
382
333
49
14.8%
386
342
44
13.0%
Convenience Stores
356
309
47
15.4%
359
316
42
13.3%
Supermarkets
691
602
89
14.7%
699
618
80
13.0%
Drogerie Stores
417
356
61
17.2%
427
364
63
17.2%
Other Formats
406
356
50
14.1%
418
357
61
17.1%
DIXY
414
n/a
n/a
n/a
415
n/a
n/a
n/a
Convenience Stores
406
n/a
n/a
n/a
407
n/a
n/a
n/a
Supermarkets
699
n/a
n/a
n/a
704
n/a
n/a
n/a
Stores and Selling Space
2Q 2022
2Q 2021
Change
Change, %
1H 2022
1H 2021
Change
Change, %
Number of Stores (EOP)
26,731
22,344
4,387
19.6%
26,731
22,344
4,387
19.6%
Magnit
24,376
22,344
2,032
9.1%
24,376
22,344
2,032
9.1%
Convenience Stores
16,748
15,348
1,400
9.1%
16,748
15,348
1,400
9.1%
Supermarkets
467
469
-2
-0.4%
467
469
-2
-0.4%
Drogerie Stores
7,161
6,527
634
9.7%
7,161
6,527
634
9.7%
DIXY
2,355
n/a
n/a
n/a
2,355
n/a
n/a
n/a
Convenience Stores
2,326
n/a
n/a
n/a
2,326
n/a
n/a
n/a
Supermarkets
29
n/a
n/a
n/a
29
n/a
n/a
n/a
Store Openings (Net)
126
444
-318
-71.6%
654
780
-126
-16.2%
Magnit
142
444
-302
-68.0%
750
780
-30
-3.8%
Convenience Stores
128
250
-122
-48.8%
558
437
121
27.7%
Supermarkets
-1
-2
1
-50.0%
-3
-1
-2
200.0%
Drogerie Stores
15
196
-181
-92.3%
195
344
-149
-43.3%
DIXY
-16
n/a
n/a
n/a
-96
n/a
n/a
n/a
Convenience Stores
-7
n/a
n/a
n/a
-86
n/a
n/a
n/a
Supermarkets
-9
n/a
n/a
n/a
-10
n/a
n/a
n/a
Total Selling Space (EOP), th. sq.m
9,258
7,748
1,510
19.5%
9,258
7,748
1,510
19.5%
Magnit
8,446
7,748
698
9.0%
8,446
7,748
698
9.0%
Convenience Stores
5,836
5,275
561
10.6%
5,836
5,275
561
10.6%
Supermarkets
934
943
-9
-1.0%
934
943
-9
-1.0%
Drogerie Stores
1,649
1,500
148
9.9%
1,649
1,500
148
9.9%
Other formats
28
30
-2
-6.8%
28
30
-2
-6.8%
DIXY
812
n/a
n/a
n/a
812
n/a
n/a
n/a
Convenience Stores
754
n/a
n/a
n/a
754
n/a
n/a
n/a
Supermarkets
58
n/a
n/a
n/a
58
n/a
n/a
n/a
Selling Space Addition (Net), th. sq.m
23
142
-119
n/a
261
252
10
n/a
Magnit
42
142
-101
n/a
242
252
-10
n/a
Convenience Stores
39
106
-67
n/a
201
186
15
n/a
Supermarkets
-2
-1
-1
n/a
-4
1
-5
n/a
Drogerie Stores
4
40
-36
n/a
45
72
-27
n/a
Other formats
0
-4
4
n/a
0
-8
8
n/a
DIXY
-18
n/a
n/a
n/a
19
n/a
n/a
n/a
Convenience Stores
-3
n/a
n/a
n/a
36
n/a
n/a
n/a
Supermarkets
-15
n/a
n/a
n/a
-17
n/a
n/a
n/a
8.1%
LTM sales density[9] improvement y-o-y
19.5%
selling space
growth y-o-y
Trading Performance
Total sales in 2Q 2022 grew by 38.7% y-o-y to RUB 588.6 billion. Net retail sales grew by 40.0% y-o-y, driven by a combination of 19.5% selling space growth and 13.1% LFL sales growth. Net retail sales achieved by the stores under the Magnit brand accelerated to 20.7% from 18.8% in 1Q 2022 driven by LFL sales growth in the mature outlets and selling space growth.
Customer environment normalized and shopping patterns returned to normal without stockpiling effect. Net retail sales growth continued to outpace selling space growth on further improvement of sales densities. Overall sales densities in 2Q 2022 (excluding stores under the Dixy brand) improved by 2.7% q-o-q and 8.1% y-o-y while across the Company’s main convenience store format these improved by 2.8% q-o-q and 8.5% y-o-y.
Net retail sales growth demonstrated strong monthly performance. Having peaked in March 2022 during stockpiling period, net retail sales growth normalized and demonstrated strong monthly dynamics in the reported quarter (+39.4% in April, +40.1% in May and +40.4% in June).
Selling space increased by 19.5% y-o-y driven by organic expansion and the Dixy acquisition (2,477 Dixy stores added in 3Q 2021 but consolidated from July 22nd, 2021). Selling space growth adjusted for the Dixy acquisition decelerated from 10.5% in the previous quarter to 9.0%, reflecting 64% decrease y-o-y in the number of store openings per quarter (188 in 2Q 2022 compared to 519 in 2Q 2021 on gross basis).
LFL sales growth accelerated further from 12.0% in the previous quarter to 13.1% in 2Q 2022 driven by strong average ticket growth. 476 stores entered LFL panel in 2Q (including 279 convenience stores and 197 drogeries). Only 8% of Magnit’s selling space is currently in the ‘ramp-up’ phase with 92% already mature. Thus, acceleration of LFL sales growth q-o-q was driven by solid performance of mature stores, but not the pace of store space addition.
LFL sales growth in the reported quarter was driven by strong LFL average ticket growth of 15.0% predominantly due to y-o-y acceleration of inflation. LFL traffic was negative and stood at -1.6% driven by lower y-o-y promo activity, colder weather in many regions, weaker domestic tourist season in the South regions and decelerated traffic in the shopping malls.
All regions showed robust LFL sales growth with North-West and Central regions delivering the strongest results.
LFL sales growth in Moscow and St. Petersburg outpaced regions on positive LFL traffic dynamics, while in regions LFL traffic was negative mainly due to worse weather conditions and tourist season compared to May-June 2021.
Revenue and LFL sales growth accelerated versus previous quarter despite lower level of promo in the reported quarter. After promo activity hit the record low level in April, it started to recover in May reaching almost normalized level in June.
In food formats groceries, dairy and confectionaries were the fastest growing categories in the reported quarter, while in drogerie format the strongest performance was demonstrated by personal care products and detergents.
63 mln
of loyalty program cardholders
During the quarter the number of loyalty programme cardholders reached 63.1 million. Company-wide, the proportion of tickets using the loyalty card was 50% with sales penetration of 65%. During peak days of the quarter it reached 57% and 70% correspondingly. The loyalty programme continues to deliver positive cross-format gains - 39% of Magnit’s customer base at the end of the reporting period visit 2+ store formats. Average ticket of the active user is 1.8x higher vs transaction without loyalty card.
68.5%
share of Magnit convenience in the total net retail sales in 2Q 2022
Store Network Development and Performance by Format
The convenience segment within the Magnit brand generated 68.5% of total net retail sales in 2Q 2022. In the quarter Magnit opened (gross) 154 convenience stores and closed 26 stores under continued efficiency campaign. As a result, Magnit added 128 convenience stores (net) during the quarter. Net retail sales growth of 22.2% was driven by LFL sales growth of 13.6% and selling space growth of 10.6%. LFL sales growth was driven by LFL average ticket growth of 15.2% while LFL traffic decline was 1.3%.
6.6%
y-o-y improvement of sales density of supermarkets in 2Q 2022
Magnit supermarkets generated 9.7% of the Group's net retail sales in the reported quarter. During 2Q 2022 the Company opened three new supermarkets and closed four stores, focusing on improvement of sales density of the existing network and refurbishment campaign. Selling space across this format stood at 934 thousand sq. m (-1% y-o-y). LFL sales growth of the large format stores accelerated from 6.6% in the previous quarter to 9.1% in 2Q 2022. This was driven by 14.0% average ticket growth and 4.4% traffic decline. As a result, net retail sales growth of supermarkets improved to 9.4% in the quarter.
14.4%
lfl sales growth in magnit drogerie in 2Q 2022
13.7%
share of the Dixy stores in the total net retail sales in 2Q 2022
7.4
RUB billion
GMV in 2Q 2022
The sales contribution of Magnit’s drogerie format represented 7.6% of total net retail sales. During 2Q 2022 Magnit opened (gross) 31 drogeries and closed 16 stores. As a result, the total number of cosmetics stores reached 7,161 as at June 30, 2022. Selling space increased by 9.9% y-o-y or by 148 thousand sq. m. Driven by this increase in selling space and LFL sales growth of 14.4%, sales grew 25.4% - the strongest performance across all Magnit’s store formats. LFL traffic decline was 1.8%. LFL average ticket growth remained high – at 16.5%.
During 2Q 2022 Magnit redesigned 18 convenience stores and three supermarkets. This resulted in the combined share of refurbished and new stores across Magnit brand at: 79% for convenience stores, 46% for supermarkets and 63% for the drogerie format.
The share of Dixy stores in the Group’s total net retail sales reached 13.7% in the second quarter including 13.1% of Dixy convenience stores. In the reported period six convenience stores were opened, while some stores were transformed into Magnit branded outlets, resulting in 2,355 stores and 812 thousand sq. m. of selling space as at June 30, 2022. On pro-forma basis, Dixy stores demonstrated strong LFL sales dynamics, in line with Magnit business, driven by mature stores, despite high comparison base and strong sales density overall.
E-commerce[10]
Magnit has been developing e-commerce services since the third quarter of 2020. The Company currently runs a number of online delivery projects, including own delivery and partnerships (express delivery, regular delivery, e-pharma, cosmetics and partnerships).
E-commerce GMV (incl. VAT) in the reported period was RUB 7.4 billion compared to RUB 1.5 billion in 2Q 2021. Total e-commerce GMV (incl. VAT) for the first six months of 2022 reached RUB 16.5 billion.
During 2Q 2022, the average number of orders per day reached 67,546.
The average ticket across all online services was c. RUB 1,200 including VAT. This average ticket is almost 3x higher than in the convenience stores (RUB 407 in 2Q 2022 incl. VAT). This is mostly due to a larger number of items per basket.
Magnit’s e-commerce services today cover over 10,322 offline stores and 24 dark stores in 66 regions and 452 cities, with 72% of the current revenue generated outside Moscow and St. Petersburg. The largest and fastest growing segment is express delivery, where orders are expected to be fulfilled within 60 minutes.
2Q 2022
2Q 2021
Change
Change, times/%
1H 2022
1H 2021
Change
Change, times/%
GMV, billion RUB
7.4
1.5
5.9
5.1x
16.5
2.3
14.2
7.1x
Number of orders per day (average)
67,546
14,896
52,650
4.5x
79,356
11,891
67,465
6.7x
Average ticket incl. VAT, RUB
1,200
1,072
128
11.9%
1,152
1,075
77
7.1%
Number of stores covered, EOP
10,322
2,000
8,322
5.2x
10,322
2,000
8,322
5.2x
375
My Price discounters as at June 30, 2022
Discounters
Magnit started piloting discounters in July 2020 as a response to the fast changing economic environment. The concept is aimed at price-sensitive consumers who frequently make minor purchases of traditional goods or stock up on products.
As at June 30, 2022 the Company had 375 operating ‘My Price’ discounters compared to 74 stores a year ago. During the reported quarter Magnit opened 102 stores including 71 new outlets and 31 stores reformatted from convenience stores.
Average ticket excl. VAT at My price discounters increased by 23.4% y-o-y and stood at RUB 307. Total LFL sales growth across this format including new openings and reformatted stores exceeded 60%.
Recent Trading
LFL[11] sales growth in July 2022 month-to-date continues accelerating versus previous months and exceeds the 2Q average results. Within the structure of LFL sales, traffic has stabilized and started improving while average ticket growth remained strong supported by marketing campaigns and in-store improvements.
Note:
This announcement contains inside information disclosed in accordance with the Market Abuse Regulation effective from July 3, 2016. Please note that there may be small variations in calculation of totals, subtotals, and/or percentage change due to rounding of decimals.
For further information, please contact:
Dina Chistyak
Director for Investor Relations
dina_chistyak@magnit.ru
Office: +7 (861) 210 9810 x 15101
Media Inquiries
Note to editors
“Magnit” is one of Russia’s leading retailers. Founded in 1994, the company is headquartered in the southern Russian city of Krasnodar. As of June 30, 2022, Magnit operated 45 distribution centers and 26,731 stores in 3,963 cities and towns throughout 7 federal regions of the Russian Federation.
In accordance with the audited IFRS 16 results for FY 2021, Magnit had revenues of RUB 1,856 billion and an EBITDA of RUB 214 billion. Magnit's local shares are listed on the Moscow Exchange (MOEX: MGNT) and its GDRs on the London Stock Exchange (LSE: MGNT).
Forward-looking statements
This document contains or may contain forward-looking statements that may or may not prove accurate. For example, statements regarding expected sales growth rate and/or store openings are forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause actual results to differ materially from what is expressed or implied by the statements. Any forward-looking statement is based on information available to Magnit as of the date of the statement. All written or oral forward-looking statements attributable to Magnit are qualified by this caution. Magnit does not undertake any obligation to update or revise any forward-looking statement to reflect any change in circumstances.
APPENDIX
2Q 2022 Monthly Sales
April
Change
May
Change
June
Change
Total net retail sales, RUB million
188,773
39.4%
195,360
40.1%
194,889
40.4%
Magnit
162,804
20.3%
168,282
20.7%
168,397
21.3%
Convenience Stores
128,971
21.4%
134,221
22.8%
133,421
22.4%
Supermarkets
18,914
9.2%
18,950
8.8%
18,479
10.2%
Drogerie Stores
14,108
28.8%
14,329
19.7%
15,747
27.9%
Other formats
811
-11.1%
782
-1.5%
750
-1.0%
DIXY
25,969
n/a
27,078
n/a
26,492
n/a
Convenience Stores
24,740
n/a
25,824
n/a
25,316
n/a
Supermarkets
1,229
n/a
1,254
n/a
1,176
n/a
2Q and 1H 2022 Store Openings
2Q 2022
2Q 2021
Change
Change, %
1H 2022
1H 2021
Change
Change, %
Store Openings (Gross)
194
519
-325
-62.6%
851
926
-75
-8.1%
Magnit
188
519
-331
-63.8%
837
926
-89
-9.6%
Convenience Stores
154
308
-154
-50.0%
613
549
64
11.7%
Supermarkets
3
1
2
200.0%
3
2
1
50.0%
Drogerie Stores
31
210
-179
-85.2%
221
375
-154
-41.1%
DIXY
6
n/a
n/a
n/a
14
n/a
n/a
n/a
Convenience Stores
6
n/a
n/a
n/a
14
n/a
n/a
n/a
Supermarkets
0
n/a
n/a
n/a
0
n/a
n/a
n/a
Store Closures
68
75
-7
-9.3%
197
146
51
34.9%
Magnit
46
75
-29
-38.7%
87
146
-59
-40.4%
Convenience Stores
26
58
-32
-55.2%
55
112
-57
-50.9%
Supermarkets
4
3
1
33.3%
6
3
3
100.0%
Drogerie Stores
16
14
2
14.3%
26
31
-5
-16.1%
DIXY
22
n/a
n/a
n/a
110
n/a
n/a
n/a
Convenience Stores
13
n/a
n/a
n/a
100
n/a
n/a
n/a
Supermarkets
9
n/a
n/a
n/a
10
n/a
n/a
n/a
Store Openings (Net)
126
444
-318
-71.6%
654
780
-126
-16.2%
Magnit
142
444
-302
-68.0%
750
780
-30
-3.8%
Convenience Stores
128
250
-122
-48.8%
558
437
121
27.7%
Supermarkets
-1
-2
1
-50.0%
-3
-1
-2
200.0%
Drogerie Stores
15
196
-181
-92.3%
195
344
-149
-43.3%
DIXY
-16
n/a
n/a
n/a
-96
n/a
n/a
n/a
Convenience Stores
-7
n/a
n/a
n/a
-86
n/a
n/a
n/a
Supermarkets
-9
n/a
n/a
n/a
-10
n/a
n/a
n/a
Supermarkets
-1
n/a
n/a
n/a
[1] LFL calculation base includes Magnit stores, which have been operating for 12 months since its first day of sales. LFL sales growth and average ticket growth are calculated based on sales turnover including VAT. Dixy stores will be added to the LFL panel after full 12 months of operations since consolidation
[2] Excluding Dixy stores. Dixy stores will be added to the LFL panel after full 12 months of operations after consolidation
[3] Convenience Stores include convenience stores and small pilots such as Magnit City and My Price discounters
[4] Supermarkets include Magnit Family supermarkets and Magnit Extra superstores
[5] Drogerie Stores include five cosmetics stores opened in Uzbekistan in 2022
[6] Other Formats include pharmacies and stores located at Russian Post offices
[7] Supermarkets include Megamart and Minimart stores
[8] Excluding VAT
[9] Net retail sales of the last four quarters divided by the average selling space at the end of the last five quarters (excluding Dixy)
[10] This section is based on Magnit e-commerce services excluding Dixy
[11] The Company included Dixy branded stores into LFL panel starting from July 22, 2022, after full 12 months of operations
ISIN: US55953Q2021 Category Code: MSCU TIDM: MGNT LEI Code: 2534009KKPTVL99W2Y12 OAM Categories: 2.2. Inside information Sequence No.: 177578 EQS News ID: 1407633
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