(NASDAQ: MSFT) is getting a lot of attention because it has emerged as a leading player in the artificial intelligence (AI) market. However, the company's advertising opportunity might be underestimated, according to analysts at Barclays.

On Wednesday, the firm maintained an "overweight" (buy) rating on the shares with a $475 price target, representing about 17% upside from the current share price of $407.

Microsoft's Bing search engine is gaining market share from Alphabet's Google. This is translating to growing revenue, but it's just getting started, according to the analysts.

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Source Fool.com