Monster Beverage Falls Flat Despite Record Sales

For companies that are considered the growth darlings of the stock market, higher revenue is not enough. Growth rates also have to remain strong, and energy-drink giant Monster Beverage (NASDAQ: MNST) has had to deal with the consequences of increasing size and greater market share on its ability to sustain lightning-fast sales gains.

Coming into Tuesday's second-quarter financial report, Monster Beverage investors wanted to see double-digit gains for revenue and profit. The company instead fell just short on the sales front, and bottom-line performance didn't live up to hopes, either. Let's take a closer look at Monster Beverage to see whether its results can shed some light on the energy-drink specialist's future.

Image source: Monster Beverage.

Continue reading


Source: Fool.com