You don't have to be Einstein to understand relativity. In this case, I'm talking about the fact that, although this is a relatively "bad" year (advertising spending is under pressure from a weakening economy) for Google's parent (NASDAQ: GOOG) (NASDAQ: GOOGL), the stock still represents excellent value, and offers exciting long-term growth prospects.

Not least because management is taking action to improve its underlying offerings by using artificial intelligence (AI), investing in Google Cloud, and improving its YouTube and search. Here's why Alphabet is an attractive stock. 

Continuing the relativity theme, Alphabet is not perfect, but the pros significantly outweigh the cons on balance. Any business that relies on advertising revenue will experience the cyclicality of ups and downs in the economy. That much is apparent in a breakout of Alphabet's revenue in the first quarter. 

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Source Fool.com