Now You Can Make Returns From Amazon Purchases at Kohl's
Kohl's (NYSE: KSS) latest agreement with Amazon.com (NASDAQ: AMZN) looks like a modern-day version of the classic play Faust, where the title character signs over his soul to the devil in exchange for a few years of decadent joy.
First Kohl's agreed to let Amazon set up shop in its stores to sell products customers can eventually use to bypass shopping at Kohl's altogether, now it's agreed to accept product returns at its stores for items purchased on the e-commerce site. For the hope that the contract between the two will generate a little more customer traffic and a bit more sales, Kohl's has entered into a Faustian bargain with Amazon that can only result in it losing both its soul and sales in the long run.
Image source: Getty Images.
Source: Fool.com