On Holding vs. Nike: Why On's Strategy Is Setting It Apart

There isn't another running shoe or athletic wear brand that could come close to challenging (NYSE: NKE) right now. Its lead is so large that its trailing 12-month sales are more than pretty much all of its competitors' combined.

But it wouldn't be the first giant that became a dinosaur. I wouldn't worry about it yet, but I would take a look at some younger companies that are making their mark and standing out even against titans like Nike.

On Holding (NYSE: ONON) is a relatively new company that's making a huge splash on the athletic scene, and instead of taking a page from Nike's playbook, it's writing its own.

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Source Fool.com