Should You Buy Baozun at its All-Time High?

Should You Buy Baozun at its All-Time High?

Shares of Baozun (NASDAQ: BZUN) have rallied about 30% this month as investors apparently realized that the company's post-earnings sell-off in late August was unjustified. Baozun is often called the "Shopify (NYSE: SHOP) of China" since it similarly acts as a "one-stop shop" for a retailer to establish an online presence.

Baozun crushed analyst estimates on the top and bottom lines last quarter, but the stock plunged after investors took profits. But Baozun then rebounded and extended its 210% year-to-date rally, presumably on a short squeeze (about 30% of shares are still being shorted) and bullish interest in Chinese tech stocks.

Source: Getty Images.

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Source: Fool.com