Saying that Amazon (NASDAQ: AMZN) has won back investors would be a bit of an understatement. Its shares have rocketed 73% higher through the first 11 months of 2023, which is an optimistic breath of fresh air following last year's huge decline.

As 2023 nears its close, those who have missed Amazon's rally might be eyeing the business as a worthy opportunity right now. Should investors rush to buy this tech stock before the year ends? Here's why that's a smart idea.

Even if you aren't that familiar with Amazon's business, I'm sure you still know this is a gargantuan enterprise. The company's current market capitalization is $1.5 trillion, making it the world's fifth-most-valuable corporation. And in the past 12 months, Amazon generated net sales of $554 billion, putting it behind only when it comes to revenue figures.

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Source Fool.com