Snapchat Takes a Step Toward Solving One of Its Biggest Challenges

Snapchat Takes a Step Toward Solving One of Its Biggest Challenges

Snap (NYSE: SNAP) is always happy to boast about how much time its users spend in Snapchat. The last update management provided was an average of over 30 minutes per day for all users, with users under 25 averaging over 40 minutes per day.

Those numbers compare favorably with Facebook's (NASDAQ: FB) Instagram, which noted that its users under 25 spend an average of 32 minutes per day and those over 25 spend 24 minutes per day in the app, on average. But Instagram user behavior differs from Snapchat user behavior in one key way: Instagram users don't spend very much time directly communicating with one another, while that's one of the core functions of Snapchat. Monetizing direct communication is difficult -- it's something Facebook has been struggling with for years.

Image source: Snap.

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Source: Fool.com