Snap's New Context Cards Are All About Generating New Revenue

Snap Inc. (NYSE: SNAP) just released a new feature in its Snapchat app that's aimed at increasing user engagement and encouraging users to spend more time in the app. The new feature is called Context Cards, and it displays more information about a snap -- like the location and contact information of a business -- when a user swipes up on a video or photo.

"With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye," Snap said on its blog.

But the company also made it clear in the post that context cards are also about connecting Snapchat users with content creators and paid services. The company noted that the feature is "powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin, and goop" and that the cards provide a simple way to call an Uber or Lyft, and even book a reservation through OpenTable or Bookable.

Source: Fool.com