Stock splits were all the rage on Wall Street last year, with companies like , Amazon, and Shopify participating in the frenzy. As the stock market cooled off in the latter half of 2023, stock splits became quieter. Still, for some companies that trade at a high price, splitting their stock could make it more affordable to retail investors. 

Booking Holdings (NASDAQ: BKNG), the world's largest online travel agency, is one company that could benefit from a stock split, as it trades for roughly $2,650 per share. Let's explore what happens when a company splits its stock and whether Booking Holdings might do it.

A stock split refers to the process in which a company increases the number of its outstanding shares while maintaining the same market capitalization. If a company decides to split the stock you own, the value of your investment will remain unaffected; only the number of shares will be adjusted.

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Source Fool.com