Stores Remain At the Center of Target's Strategy

Stores Remain At the Center of Target's Strategy

Target (NYSE: TGT) has transformed its brand, both in ways consumers can see and behind the scenes. The company has mixed up its merchandise, rolling out a number of company-owned brands including Chip and Joanna Gaines of Fixer Upper fame.

The bigger changes, however, may not be as visible to consumers. Target has been working since February on a number of key initiatives in addition to its push toward private label brands. The chain expects to invest $7 billion over three years in a number of areas alongside those product lines including:

The company has also committed to putting an additional $1 billion of this year's operating margin back into the company. Target has done that to allow it to move fast in a market that's rapidly changing, acknowledging that it has to adapt to meet existing consumer demands as well as the evolving needs of its customer base.

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Source: Fool.com