T-Mobile Is Opening Stores at a Breakneck Pace

T-Mobile Is Opening Stores at a Breakneck Pace

At the beginning of the year, T-Mobile (NASDAQ: TMUS) said it planned to open 1,000 new T-Mobile stores, expanding its retail footprint to catch up with its network expansion. After the first quarter, T-Mobile had to update its outlook to 1,500 T-Mobile stores. T-Mobile's VP of Sales Jon Freier tweeted this week the company has opened 1,000 stores already this year, surpassing its original goal.

The footprint expansion represents a huge opportunity for T-Mobile. While the company has been able to continue stealing away customers from Verizon Communications (NYSE: VZ) and AT&T (NYSE: T), expanding its footprint outside of major metro areas presents additional upside for the wireless carrier.

Image source: T-Mobile.

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Source: Fool.com