Target Gives Curbside Pickup a Second Chance

Target Gives Curbside Pickup a Second Chance

Some brick-and-mortar retailers seem fascinated with the idea that people want to drive to their stores, but don't actually want to leave their cars in order to pick up their order. It's a concept Wal-Mart (NYSE: WMT) has slowly added to its grocery business and one Target (NYSE: TGT) has already tried once, then dropped. Now, despite the initial failure, the fast-evolving department store has begun testing curbside pickup once again.

Image source: Target.

The department store chain has begun very limited testing of a new curbside pickup program, according to the Minneapolis Star Tribune. Under the new version of the program customers place an order via computer and then make their way to the store. Once they arrive, the customer parks in a designated parking area and store employees bring their order to their vehicle.

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Source: Fool.com