Target Tries to Solve an In-Store Shopping Problem

One of the major frustrations for shoppers comes when they know what they want in a store, but can't seem to find it. That's an area where digital retailers have an edge because as long as the consumer knows the name of an item, it's only a few keystrokes away.

Target (NYSE: TGT) plans to solve that problem by adding technology to its app that will show customers where to find what they are looking for.

Target plans to add technology to its app that makes it easier to find what you are shopping for. Image source: Target.

Source: Fool.com