If you believe that electric vehicles (EVs) are the future of the automotive industry, as I do, then you've likely spent some time trying to figure out which EV makers to invest in. Is it better to choose an automotive stalwart or opt for an EV start-up with lots of potential upside?

You don't have to choose either/or, of course, but if you've got just $500 to invest right now, I think you're better off putting it toward the start-up. Specifically, I've got my money on Rivian Automotive (NASDAQ: RIVN). Here's why I think it's worth the investment right now.

First, Rivian has created a brand that's already standing out from the rest of the EV crowd. Rivian tops the list of all automakers for the top car brand customers would purchase again -- with 86% saying they'd buy another Rivian, according to Consumer Reports. The percentage was even higher than brands with very loyal customers, including BMW and Porsche.

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Source Fool.com