TikTok joins forces with CTS EVENTIM to share festival experience of Rock am Ring and Deichbrand with its global community
Press Release Munich/Berlin. 23 May 2022. TikTok, the leading destination for short-form mobile video, has partnered with CTS EVENTIM, a major international provider of ticketing services and live entertainment, to bring the Rock am Ring and Deichbrand festivals to its global community. Artists and creators will take fans backstage and share the unique festival experience via the smartphones of the global TikTok community. The partnership will include hashtag campaigns and an official playlist for Rock am Ring and Deichbrand. In addition, a total of six hours of live footage of the various acts will be available on TikTok directly from the stages of both festivals. Popular creators will also share backstage experiences from the exclusive TikTok lounge with their communities. “We look forward to finally bringing together the latest digital innovations in the music industry from the past two years with outstanding festivals and concerts. By partnering with TikTok, we are adding a global community to the festival audience so that even more people can enjoy the return of live music,” adds Dr Frithjof Pils, Managing Director of EVENTIM LIVE. “Our partnership with TikTok represents another milestone for EVENTIM Brand Connect, which is responsible for brand partnerships, media marketing and sponsorships at CTS EVENTIM. We aim to massively grow this business segment in the near future.” After a two-year hiatus due to the pandemic, the Rock am Ring festival at the Nürburgring in the Eifel region will thrill fans with headliners such as Green Day, Muse and Volbeat from 3–5 June. A total of 70 acts are lined up, including Placebo, Måneskin, Marteria, Beatsteaks, Jan Delay & Disko No. 1, The Offspring, Korn, Deftones and Scooter. Head of Corporate Communications: Investor Relations: About TikTok TikTok press office for the German-speaking countries FAKTOR 3 AG Kattunbleiche 35 | 22041 Hamburg | Germany
End of Media Release Issuer: CTS Eventim AG & Co. KGaA Key word(s): Entertainment
23.05.2022 Dissemination of a Press Release, transmitted by DGAP - a service of EQS Group AG. |
Language: | English |
Company: | CTS Eventim AG & Co. KGaA |
Rablstr. 26 | |
81669 München | |
Germany | |
Phone: | 0421/ 3666-0 |
Fax: | 0421/ 3666-290 |
E-mail: | [email protected] |
Internet: | www.eventim.de |
ISIN: | DE0005470306 |
WKN: | 547030 |
Indices: | MDAX |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange |
EQS News ID: | 1358377 |
End of News | DGAP Media |
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1358377 23.05.2022
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