Twitter Is Working on New Ways to Sell Its Data

Twitter Is Working on New Ways to Sell Its Data

Twitter (NYSE: TWTR) generates most of its revenue from advertising, but many investors see a lot of value in its data-licensing business. With a catalog spanning 11 years, including nitty-gritty data points like time of day and location, Twitter's database of tweets could hold a lot of value for developers. Indeed, Twitter generated $325 million from licensing its data to enterprises over the last four quarters, more than 13% of total revenue.

But with Twitter's ad business struggling, the company is looking to grow its data-licensing business. Its latest step is to offer a new set of APIs to offer limited access to its data for small developers. Instead of charging tens of thousands of dollars annually like its enterprise APIs, access to the new APIs will start at just $149 per month.

The first tool from the set, historical search, offers access to the last 30 days of tweets and eventually all tweets dating all the way back to 2006. It also allows developers to see more tweets per request, make requests more frequently, and make more complex requests, among other features.

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Source: Fool.com