What Investors Need to Know About Activision Blizzard's Advertising Opportunity

What Investors Need to Know About Activision Blizzard's Advertising Opportunity

When Activision Blizzard (NASDAQ: ATVI) acquired King Digital Entertainment in early 2016, it brought under its umbrella one of the best mobile game makers in the world, boasting two of the top-grossing games on mobile devices, Candy Crush and Bubble Witch.

One of the biggest growth opportunities for King going forward is mobile in-game advertising. It's just one of several new growth initiatives Activision is tackling to grow its interactive entertainment empire.

Image source: King.com. 

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Source: Fool.com