What Macy's Is After With Its Flashy New Loyalty Program
In this Market Foolery podcast segment, host Chris Hill and Motley Fool Asset Management's Bill Barker assess the potential of Macy's (NYSE: M) soon-to-debut new rewards program. The top-spending 10% of its customers -- who contribute about half of its sales -- will get 5% back, plus free shipping, among other things. As they note, cultivating customer loyalty is a cost-efficient move, but in this case, it's a sign of a company playing defense.
A full transcript follows the video.
Source: Fool.com