The world's most popular search engine, Google, was founded in 1998. And as the platform continued to become more dominant, the company invested aggressively in new areas of the technology industry to fuel growth. 

To better reflect the increasingly diverse nature of the business, it established a parent organization called Alphabet (NASDAQ: GOOGL)(NASDAQ: GOOG) in 2015, which is now home to Google Search and all of its other businesses, including Google Cloud and YouTube. Together, they have amassed a $1.7 trillion market capitalization, making Alphabet the third-largest company in the U.S.

But this year, the entire organization has shifted its attention to a new opportunity: artificial intelligence (AI). Alphabet is weaving the technology into its product portfolio, and it has the potential to significantly improve the company's growth in the long term. Here's why investors might want to buy Alphabet stock today, or risk feeling regret when they look back a few years from now. 

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Source Fool.com