With shares down 70% from an all-time high of $16.81, Rumble (NASDAQ: RUM) stock has been challenging for its early investors. But behind the poor performance lies a business with rapid growth and a unique niche in the video-streaming industry. Will management be able to turn the ship around over the long term? Let's dig deeper to find out. 

Founded in 2013, Rumble bills itself as an alternative to large, user-created content platforms such as 's YouTube or Twitch, a subsidiary of Amazon. Rumble claims that these rivals deprioritize small content creators in favor of influencers, corporations, and large brands. Rumble believes it can fill a gap in the market by being a neutral platform with less censorship of controversial ideas. This strategy, while risky, seems to be generating substantial growth. 

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Source Fool.com