Shares of (NASDAQ: GOOGL) (NASDAQ: GOOG) turned higher Friday, gaining 3% as of 12:48 p.m. ET.

While slowing inflation data no doubt helped boost the shares, a couple of specific catalysts sent the tech giant higher. Evidence continued to emerge that the historic dry spell that has plagued digital advertising was abating, and the company got a huge vote of confidence regarding its approach to artificial intelligence (AI).

Streaming video pioneer Roku reported second-quarter results after the market close on Thursday, and the results seemed to confirm that the historic dry spell that has plagued advertisers may be over.

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Source Fool.com