Why Corporations Take the Dollar and Investors Take the Rate
"And we're certainly focused more on margin dollars than margin percent."
--Kevin Ozan, CFO of McDonald's Corporation(NYSE: MCD), July 25, 2017
"And if you ask me and say would you trade a point of margin decline for higher margin dollars, I of course would take the higher margin dollar."
--Brandon Pedersen, CFO of Alaska Air Group(NYSE: ALK), July 26, 2017
"And at the end of the day, we focus on the dollars, not the rate."
--Michael Schlotman, CFO of Kroger Co (NYSE: KR), September 8, 2017
Source: Fool.com