Why Did The Trade Desk Buy This 20-Person Company?

Why Did The Trade Desk Buy This 20-Person Company?

The Trade Desk (NASDAQ: TTD) is making waves in the new world of advertising. Despite a recent pullback in the stock, the company is still up 150% since its September 2016 IPO. The company is a leader in programmatic advertising software, which automates and optimizes ad-buying across a number of different channels, including desktop, mobile, connected TV, and others. The company estimates that it receives nine million ad requests per second, serving over 18,000 ad buyers in 100 countries.

On the last earnings call, management also announced another milestone -- its first acquisition -- a 20-person start-up called Adbrain. Financial terms were not disclosed. The addition of AdBrain will not only add to The Trade Desk's capabilities but it also says a lot about the company's people-focused culture and long-term vision for the industry.

The Trade Desk bought Adbrain. Why? Image source: Getty Images.

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Source: Fool.com