BofI Holding (NASDAQ: BOFI) isn't exactly a household name -- yet. With around $9 billion in assets, the bank is less than half of 1% the size of the largest U.S. banks, so it's not surprising that many investors haven't heard of it. However, there are plenty of reasons why BofI should be on your radar. Here's a quick rundown of the reasons I love BofI Holding as a long-term investment and why it may be smart to get in while it's still relatively small.

Because BofI operates exclusively online, with no physical branches, it has a huge cost advantage over brick-and-mortar banks. Just take a look at how its expenses (as a percent of assets) compare to its peer group.

Expense

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Source: Fool.com