Will Priceline Group Split Its Stock in 2018?

The online travel industry has grown by leaps and bounds over the years, and Priceline Group (NASDAQ: PCLN) has been one of the biggest beneficiaries of the rise in popularity in booking travel over the internet and on mobile devices. The stock's price has soared, climbing above the $2,000 mark briefly during 2017 and showing ongoing signs of growth.

Yet despite its strong performance, Priceline has never chosen to reduce the price of its shares by splitting its stock. With yet another milestone in the books, some wonder whether 2018 might finally lead the travel-booking website operator to change its mind and give shareholders a regular stock split.

Image source: Priceline Group.

Source: Fool.com