Will "Star Trek" Help CBS Take On Netflix?
If CBS (NYSE: CBS) wants its premium digital platform to "live long and prosper," it better hope that Sunday night's debut of Star Trek: Discovery wooed more than just longtime fans of the sci-fi franchise. The media giant aired the new series' first show last night on its namesake network. It's also the last time that Star Trek: Discovery will air on CBS itself.
The new show will stream exclusively on CBS All Access, where folks pay $5.99 a month for access to stream live local CBS feeds, 9,000 episodes of current and previous shows, and exclusives to the platform including Star Trek: Discovery with limited commercial interruptions. High rollers who want to enjoy the growing library of content without ad breaks pay $9.99 a month, matching Netflix's (NASDAQ: NFLX) pricing. It's not the only way that CBS is aiming at the premium streaming realm's top dog.
Source: Fool.com