In a single quote this past April, (NASDAQ: TSLA) CEO Elon Musk essentially struck fear across the electric vehicle (EV) industry. Musk noted that Tesla would push for higher volumes with lower prices, rather than lower volumes at higher margins. And with that, the price war essentially began, putting pressure on EV start-ups already feeling the heat in an expensive and young industry.

Let's explain why Tesla's price cuts likely won't cripple Rivian's (NASDAQ: RIVN) recent rally -- but also two things that could.

Tesla kicked off its price cuts to spur sales back in January before tweaking the prices up and down more than half-dozen times in the following months.

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Source Fool.com