News und Analysen
![PUMA setzt mit EURO- und COPA-Ablegern seine größte Marketingoffensive fort: https://mms.businesswire.com/media/20240612052555/de/2156715/5/PUMA_BRAND_CAMPAIGN_EURO_MEMPHIS.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBd1czYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--edcc5eabd62679ebf542aa023911b23e0b718f62/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/PUMA_BRAND_CAMPAIGN_EURO_MEMPHIS.jpg?locale=de)
PUMA setzt mit EURO- und COPA-Ablegern seine größte Marketingoffensive fort
Das globale Sportunternehmen PUMA hat das zweite Kapitel seiner ersten weltweiten Markenkampagne seit 10 Jahren „FOREVER. FASTER. - See The Game Like We Do" gestartet. Das neue Kapitel steht ganz
![PUMA Continues Its Biggest Marketing Push With EURO and COPA Spin-Offs: https://mms.businesswire.com/media/20240612208522/en/2156715/5/PUMA_BRAND_CAMPAIGN_EURO_MEMPHIS.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMksyYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--96abf9e2e8045e521d89115e4cd4474f9a501fff/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/PUMA_BRAND_CAMPAIGN_EURO_MEMPHIS.jpg?locale=de)
PUMA Continues Its Biggest Marketing Push With EURO and COPA Spin-Offs
Global sports company PUMA has launched the second chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do”. New chapter is fully dedicated to the UEFA
![PUMA gibt globale Kooperation mit HYROX bekannt: https://mms.businesswire.com/media/20240603537016/de/2148078/5/PUMA_HYROX_%281%29.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBejZ0YkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--d419097c5b164d23b1aa7551157af31845ac4b51/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/PUMA_HYROX_-281-29.jpg?locale=de)
PUMA gibt globale Kooperation mit HYROX bekannt
Der weltweit tätige Sportartikelhersteller PUMA hat eine weltweite Kooperation mit HYROX, der World Series of Fitness Racing, bekannt gegeben. Im Rahmen dieser Partnerschaft rüstet PUMA von 2024
![PUMA Reveals Global Partnership With HYROX: https://mms.businesswire.com/media/20240603109731/en/2148078/5/PUMA_HYROX_%281%29.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeWVzYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--c35d6024ca9f420919758d2182aa43763ee3cedb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/PUMA_HYROX_-281-29.jpg?locale=de)
PUMA Reveals Global Partnership With HYROX
Global sports company PUMA, has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all
EQS-News: Harsh Saini and Roland Krüger join Supervisory Board of PUMA SE
EQS-News: PUMA appoints Bas van den Bemt as Managing Director Central Europe
EQS-News: PUMA delivers Q1 results fully in line with expectations
EQS-News: Continental AG: After a Weak Start: Continental Confirms Its Full-year Outlook
EQS-News: Zalando Boosts Quality Assortment, Grows Lifestyle Offering, Elevates Inspiration and Wins More B2B Partners to Deliver GMV Growth and Rising Profitability in Q1
![After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale: https://mms.businesswire.com/media/20240422516114/en/2103432/5/ReSuede.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBK3Q3YkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--f635ac71e4b14da492b5b8df28d8cad430468c57/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/ReSuede.jpg?locale=de)
After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale
Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost
![Nach zweijährigem Kompostierungsexperiment: PUMA bringt RE:SUEDE 2.0 Sneaker auf den Markt: https://mms.businesswire.com/media/20240422490401/de/2103432/5/ReSuede.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBK2w3YkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--250b9b9f3a15234d76657be22225a3d37a073f9b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/ReSuede.jpg?locale=de)
Nach zweijährigem Kompostierungsexperiment: PUMA bringt RE:SUEDE 2.0 Sneaker auf den Markt
Das Sportunternehmen PUMA bringt eine kommerzielle Version des experimentellen RE:SUEDE Sneakers, den RE:SUEDE 2.0, auf den Markt. In einem zweijährigen Pilotprojekt hat PUMA gezeigt, dass der
EQS-Adhoc: Continental AG: Continental Releases Preliminary Figures for First Quarter 2024 – Sales and Adjusted EBIT Margin as well as Adjusted Free Cash Flow Below Market Expectation
EQS-Adhoc: adidas delivers better-than-expected performance in the first quarter and increases its full-year guidance
![PUMA Launches Major Brand Campaign to Strengthen Sports Performance Positioning: https://mms.businesswire.com/media/20240410842258/en/2093561/5/PUMA_FOREVER_FASTER_BRAND_CAMPAIGN.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMGh3YkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--39d5a89b0ed67f367f8f3e8242be087abba0d6b3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/PUMA_FOREVER_FASTER_BRAND_CAMPAIGN.jpg?locale=de)
PUMA Launches Major Brand Campaign to Strengthen Sports Performance Positioning
Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the
![PUMA startet größte Markenkampagne, um Positionierung als Sport-Performance-Marke zu stärken: https://mms.businesswire.com/media/20240410195414/de/2093561/5/PUMA_FOREVER_FASTER_BRAND_CAMPAIGN.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMFZ3YkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--c2180ef7032a1f0715fc56aa9cb5958924afe8ab/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/PUMA_FOREVER_FASTER_BRAND_CAMPAIGN.jpg?locale=de)
PUMA startet größte Markenkampagne, um Positionierung als Sport-Performance-Marke zu stärken
Das Sportunternehmen PUMA hat seine erste weltweite Markenkampagne seit über 10 Jahren präsentiert: „FOREVER. FASTER – See The Game Like We Do“. Damit möchte PUMA seine Positionierung als die
![PUMA eröffnet PUMA Studio in LA, um Produkte und Kampagnen für den US Markt zu kreieren: https://mms.businesswire.com/media/20240402266847/de/2085464/5/FOUNTAIN_PUMA_2.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMFZuYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--0648c54f09a2dc4cc335e18be8707f544819852b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/FOUNTAIN_PUMA_2.jpg?locale=de)
PUMA eröffnet PUMA Studio in LA, um Produkte und Kampagnen für den US Markt zu kreieren
Das Sportunternehmen PUMA wird in Hollywood im Großraum Los Angeles Anfang 2025 das PUMA Studio eröffnen. Das PUMA Studio bietet kreativen Raum für die Design- und Marketing Teams des Unternehmens
![PUMA Studio to open in LA to create products and campaigns for the US market: https://mms.businesswire.com/media/20240402564042/en/2085464/5/FOUNTAIN_PUMA_2.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBME5uYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--bacc8bb54d82c49a7768e2010cb376b3caee4dc9/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/FOUNTAIN_PUMA_2.jpg?locale=de)
PUMA Studio to open in LA to create products and campaigns for the US market
Sports company PUMA will open the PUMA Studio in the Hollywood area of Los Angeles in early 2025, a creative space that brings its design and marketing teams closer to the most influential
![PUMA enthüllt jamaikanische Olympia-Trikots in spektakulärer Show bei den prestigeträchtigen ISSA-Meisterschaften für Jungen und Mädchen: https://mms.businesswire.com/media/20240324215001/de/2077823/5/Shanieka_Ricketts.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBOWRlYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--9fcd4ff0a2f58b05bd97c8d54c4e7c8116d8483e/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/Shanieka_Ricketts.jpg?locale=de)
PUMA enthüllt jamaikanische Olympia-Trikots in spektakulärer Show bei den prestigeträchtigen ISSA-Meisterschaften für Jungen und Mädchen
Die weltweit bekannte Sportmarke PUMA hat bei den ISSA-Meisterschaften für Jungen und Mädchen in Kingston, Jamaika, die mit Spannung erwarteten Trikots der Jamaican Olympic Association vorgestellt
![PUMA Reveals Jamaican Olympic Kit in Spectacular Showcase of Speed at Prestigious ISSA Boys & Girls Championships: https://mms.businesswire.com/media/20240324802511/en/2077823/5/Shanieka_Ricketts.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNXBlYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--b87b822ef1d0c3292178791083ce79d0d4b2ac13/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/Shanieka_Ricketts.jpg?locale=de)
PUMA Reveals Jamaican Olympic Kit in Spectacular Showcase of Speed at Prestigious ISSA Boys & Girls Championships
Globally renowned sports brand, PUMA, proudly unveiled the highly anticipated Jamaican Olympic Association kits during an unmissable showcase of speed at the ISSA Boys & Girls Championships in
EQS-News: Invitation to the Annual Shareholders’ Meeting
![PUMA Reduces Greenhouse Gas Emissions by 24% in 2023: https://mms.businesswire.com/media/20240313721861/en/2065370/5/pumasolarpanels5.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMTVUYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--d9dec66ec75cb474cc920ffda0e580d0fe943d82/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/pumasolarpanels5.jpg?locale=de)
PUMA Reduces Greenhouse Gas Emissions by 24% in 2023
Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
This press release features multimedia. View the full release here: https:
![PUMA reduziert Treibhausgasemissionen im Jahr 2023 um 24%: https://mms.businesswire.com/media/20240313572870/de/2065370/5/pumasolarpanels5.jpg](https://www.sharewise.com/rails/active_storage/representations/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMVpUYkE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--1732072c29828780e657586f626262ab13b95fc2/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCam9MY21WemFYcGxTU0lKTXpVd2VBWTZCa1ZVIiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--aa36f503a05c343bf077379e5dc8bce118d9db18/pumasolarpanels5.jpg?locale=de)
PUMA reduziert Treibhausgasemissionen im Jahr 2023 um 24%
Das Sportunternehmen PUMA hat trotz starken Umsatzwachstums 2023 seine Treibhausgasemissionen im Vergleich zum Vorjahr um 24% reduziert.
Diese Pressemitteilung enthält multimediale Inhalte. Die