11% of Americans Have Already Subscribed to Walmart+

Earlier this month, Walmart (NYSE: WMT) announced the launch of Walmart+, a membership program that offers a host of benefits to the company's retail customer base. At $98 per year or $12.95 per month, the service has inevitably been compared to Amazon Prime. A new survey shows that Walmart's new program has hit its mark. 

Piplsay Research conducted an online survey of 20,179 Americans earlier this week, which found that 11% of respondents had already subscribed to Walmart+, less than two weeks after the service launched. An additional 27% of those surveyed said that they "may go for it soon." 

Image source: Walmart.

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Source Fool.com