12 Reasons to Buy Atlassian and Never Sell

Riding the wave of digital transformation, Atlassian's (NASDAQ: TEAM) stock soared 85% in 2020. Since it was founded 18 years ago, its focus on team productivity and collaboration software has enabled it to become a billion-dollar revenue business. But in many ways, it's just getting started. Let's look at the dozen reasons why you would want to buy this leading software-as-a-service player and never sell.

Atlassian's mission "to unleash the potential of every team" is simple, memorable, and timeless. This easy-to-remember statement makes it easy for all stakeholders to align with the company's purpose. An additional benefit is the timeless aspect of the phrase. No matter what changes over the next several decades, this mission will remain relevant.

Co-founders Scott Farquhar and Mike Cannon-Brookes met as incoming freshmen at the University of South Wales in its information technology program. After graduation they founded Atlassian, relying on credit cards for their initial financing in 2002. After two decades, they are still friends and share the CEO position. Their involvement enables the company to keep a shareholder-friendly long-term perspective.

Source Fool.com