Salesforce (NYSE: CRM) was founded in 1999, and the software company made its public market debut in 2004. The stock has since skyrocketed by 6,730%, and the Salesforce brand has become synonymous with customer relationship management (CRM) software. In fact, it has evolved into the second-largest enterprise software company in the world.

Innovation has been instrumental to that success. Salesforce was among the first companies to deliver its software from the cloud, and regular product development has kept it on the cutting edge of CRM technology. More recently, it has turned its innovation engine on data analytics and artificial intelligence (AI). Those efforts could send the stock higher in the future.

Here's what investors should know.

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Source Fool.com