1 Company That Could Benefit From Rising Ad Prices on Amazon and Google
Advertisers spend nearly all of their digital search advertising budgets on Google and Amazon (NASDAQ: AMZN). The two combine to take 86% of the market, according to a recent estimate from eMarketer. That number will climb even higher over the next couple years, as Amazon's growth more than offsets market share losses at the Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary.
But after years of growth, Amazon's primary path forward may be increasing average ad prices. Meanwhile, like-for-like clicks on Google continue to rise in price every year. For search marketers looking for alternatives, there aren't very many options. Amazon dominates product searches and Google's search engine is preferred for just about everything else.
But one company has carved out a small niche of valuable searches: Pinterest (NYSE: PINS). It may be able to attract new ad buyers as marketers look to find improved return on investment for their dollars.
Source Fool.com
