The American and global economies are getting back on their feet in 2023. Inflation has slowed down. Regulators and lawmakers everywhere are returning to looser price-control policies. Is the e-commerce industry looking at the start of a fresh bull market?

Some signs point to a clean bill of health, but others suggest that online shopping still sits in a market trough. Let's have a look at the green and red flags investors should consider before buying shares of e-commerce giants Amazon (NASDAQ: AMZN), (NASDAQ: ETSY), and Shopify (NYSE: SHOP).

Supply chains of every stripe were brought to their knees by the pandemic in 2020. Several waves of fallout from the health crisis followed and were combined with geopolitical issues around Russia's invasion of Ukraine and China playing economic hardball with Western countries. Soaring fuel prices added to the supply chain pressure.

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Source Fool.com