With a more optimistic tone taking over investors in 2023, Amazon (NASDAQ: AMZN) has rewarded its shareholders, rising 53% this year as of Oct. 9. This is on the back of a huge gain for the Nasdaq Composite Index, as well as other big tech stocks. 

Still, Amazon remains 31% below its all-time high price, and its current valuation looks attractive. But before investors rush to buy shares, it's worth taking the time to understand one green flag and one red flag for the business. 

Let's take a closer look at the e-commerce and cloud computing leader. 

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Source Fool.com