In the ever-evolving and increasingly overlapping worlds of streaming media and digital advertising, (NASDAQ: ROKU) stands out as a beacon of innovation and resilience. Despite facing a struggling ad market, followed by an uneven recovery, the company has demonstrated a remarkable ability to navigate these choppy waters.

With the stock down a staggering 81% from its all-time highs in the summer of 2021, the time to act is now. Let me tell you why I see signs of true long-term greatness in Roku's improving ad business.

The deeply impaired ad market is getting back on its proverbial feet, thanks to a healthier global economy. Most of the inflation crises of 2022 are going away (with a few notable exceptions), and the big-spending ad buyers of yesteryear have marketing budgets to work with again.

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Source Fool.com