If I told you a stock listed on the public markets in 2014 rose to an all-time high of $93.85, but has since steadily declined by 93% to just $5.69 today, you might think a story about failure is about to follow.

But the company in this case -- GoPro (NASDAQ: GPRO) -- is in the midst of executing a turnaround from that very position. The company leads the action-camera industry, but it was plagued by economic challenges throughout 2022. Still, it made substantial progress in its booming subscription segment, and in building its direct-to-consumer (DTC) sales channel.

GoPro stock trades at a big discount to the broader market, and here's why it's a risk-reward proposition investors might not want to miss.

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Source Fool.com