(NASDAQ: ROKU) has been a huge winner in 2023, as shares have soared 70% this year (as of Sept. 22). But since the start of August, the stock has tanked 29%. 

At a current price-to-sales multiple of 3, which is close to the cheapest valuation in Roku's history, it's understandable that investors would feel the need to rush to take advantage of this opportunity. But it's best to grab the remote and press pause right now. 

To gain a rounded understanding of this streaming stock, let's look at one compelling reason Roku is a screaming buy before considering why investors should avoid buying shares. 

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Source Fool.com