The first half of the year brought the market many stock split announcements across industries, from technology giant Nvidia (NASDAQ: NVDA) to consumer stock . These companies launched splits to lower their share prices after the shares soared to high levels -- the idea is to make it easier for more people to invest without relying on fractional shares.

These players helped drive the S 500 higher in the first half of the year as investors welcomed the stock split news. stock splits aren't share performance catalysts though, as they're just mechanical movements. So, investors who seize the opportunity to buy generally are making the move for a fundamental reason -- such as confidence in the company's future growth prospects.

Now, as we head into the second half of the year, you may be wondering which stock split players may continue their paths higher and represent the best long-term bets. Let's check out one to buy hand over fist, and one to avoid like the plague.

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Source Fool.com