With 4.4 million vehicles sold in 2023, Ford Motor Company (NYSE: F) is one of the largest car manufacturers on the face of the planet. It sells well-known models and has a history that spans more than 100 years.

But the stock has been a disappointment. In the past decade, it is up just 37% -- and that's if we include dividends. Excluding those quarterly payouts, owning the shares would've resulted in a negative return.

While this auto stock is benefiting from decent momentum right now, up about 6% year to date, I'm not touching it with a 10-foot pole. Let's first examine Ford's latest results before turning our attention to the most important factors that should matter to long-term investors.

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Source Fool.com