Because the stock market is dominated today by disruptive, tech-focused enterprises, people might think that the key to investing success centers on only investing in these types of companies. But that's just not true.

There's one boring retail stock that has absolutely crushed the S&P 500 since its initial public offering in 1991. From the date when shares started trading to today, the business has generated a monster 40,520% return. That would have turned a $10,000 initial investment into more than $4 million over 34 years.

After you learn more about this company's positive qualities, you just might want to buy some shares in 2024.

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Source Fool.com