E-commerce emerged as one of the more intriguing businesses of the early 21st century. A handful of companies achieved regional dominance in the space. They also benefited from pivots into different businesses where they succeeded, making the largest of these companies conglomerates.

However, the business environments and technologies underlying these businesses have seen rapid changes. In light of this changing landscape, investors would do well to shift from certain internet and direct marketing retail stocks to others -- and one move might be particularly prudent.

The e-commerce conglomerate most likely to disappoint shareholders is Alibaba (NYSE: BABA). This might surprise some investors as founder Jack Ma's vision turned Alibaba into the largest e-retailer in China.

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Source Fool.com