There are some certainties in life: Death, taxes, and a bull run following a downturn in the stock market. After the bloodbath investors experienced in 2022, it's not unreasonable to think equities can maintain the momentum they have had since the year started. And even if they don't, there is no doubt that a solid and sustained bull market will eventually come. There are plenty of stocks to choose from to profit when it does, but other corporations are best avoided.

Let's consider two stocks, one in each category: Pinterest (NYSE: PINS) and Novavax (NASDAQ: NVAX).

The market is forward-looking. It often rises in anticipation of better times, even if the economy is still going through a rough patch. That's what could help lift companies like Pinterest. The social media giant has seen its revenue growth rates drop due to a decrease in ad spending fueled by economic challenges. But the online advertising space should eventually rebound as the macroeconomic issues subside. 

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Source Fool.com