Investors are always looking for the next big idea that could become the next Amazon (NASDAQ: AMZN). While this endeavor could be rewarding (assuming we can find the right company), it is tough to do because each successful company is unique. So, these future leaders will likely emerge from the most unexpected places.

An easier way is to bet on the existing winner to keep winning over the long term. And yes, investors can consider Amazon itself rather than the next Amazon.

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Source Fool.com