1 Tasty Reason for Chipotle's Huge Success

A winner that probably no one saw coming over the past two years has been Chipotle Mexican Grill (NYSE: CMG). Thanks to a strong digital presence, the company has continued to post double-digit same-store sales growth while also opening new locations at a healthy clip. And shares are up more than 200% since bottoming out when the pandemic first hit in March 2020.

Chipotle's simple yet tasty menu is a big part of the reason the chain has been so successful. But from a customer perspective, the convenience and value proposition is also unmatched. A recent announcement proves the business and its management can still find new ways to keep loyal fans coming back for more.

Image source: Getty Images.

Source Fool.com