The market often sees it as a good sign when the CEO of a company personally buys more shares of the business. That's what recently happened with Match Group's (NASDAQ: MTCH) CEO, Bernard Kim, who acquired an additional 31,439 shares of the online dating specialist in late May. The company's stock rose slightly on the news, but Match Group remains down by 53% over the trailing-12-month period.

Even so, several excellent reasons exist to follow Kim's lead and initiate a position in Match Group. Let's consider three of them.

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Source Fool.com