Running a small business is hard. The Bureau of Labor statistics reports that almost half of all small businesses fail within five years and two-thirds fail within 10 years. Shopify (NYSE: SHOP), the end-to-end e-commerce solution for small businesses, is now officially a teenager and has defied these odds. One of the key reasons why Shopify has been successful is its ability to prioritize and focus on features that most merchants use, most of the time.
A Shopify merchant. Image source: Shopify
Tobi Lutke, CEO, and founder of Shopify, said that "Startups... never end up dying because of starvation, they always die from indigestion, they always eat too much."
Source: Fool.com